Organic reach is the main factor deciding performance of paid advertisement campaigns. If profiles with less organic reach runs large advertisement campaigns this may result in failure and loss. Getting comfortable with algorithm is required before investing in paid campaigns.
Regular algorithms and features updates by social media platforms always try to make application more reliable. If you focus on audience requirement and delivering valuable content, you’ll get comfortable with algorithms and features instead of fighting them.
Here are some common practices which will give boost to your organic reach in lesser time. If you follow these practices and run paid ads you will get far better results!
Consistency is the key in social media. For better audience recognition and increased organic reach, you must be consistent. Being consistent in your brand allows you to grow engagement ratio and reach. From background colour and font used in posts to the aesthetics of your profiles, you need to be consistent.
Post on social media every day if possible. Organic reach, which is the number of people you reach without paying for advertisement or post, can reach only a certain amount of people. Each time you post is good opportunity to reach your audience. Posting consistently maximises your organic reach.
2. Use of Hashtags:
Social media platforms help a lot for increasing organic reach through hashtags. So, using proper hashtags related to content will get you loads of organic impressions.
For example, if you are a fashion blogger then you can google “Top fashion hashtags in Instagram” or you can manually search keyword “Fashion” and in hashtag section you can find lot of hashtags with post count in million. As per our research any hashtag which has over million of posts have minimum ten to twenty thousand of following, this can be super helpful to get increased engagement and organic reach.
3. Engaging with Audience:
Creating content that encourage audience to engage is necessary. If you are able to make your audience to not only like or comment but also to tag and share content will make you gain lot of following without any investment in advertisements.
People will never do share or comment if you never engage with them. Responding to comments or giving shout outs for using your hashtag gets you more engagement.
If someone is tagging you or reposting your content with any positive comment, always do repost them for good relation with your audience.
Increasing your organic reach is all about participating in the community.
4. Optimised Profile:
Optimised profile is very important aspect for getting organic reach. Algorithm for every possible social media platform out there will never ever give organic reach to incomplete profiles.
Completing every field in profile section will give you improved reach. Even what keywords you include, and how you phrase your call-to-action also have an impact on organic reach. This applies to any and all social media platforms.
Important things to be considered while editing profile are: easy to remember username, Recognisable photo/brand logo, Keyword-rich descriptions and Easily traceable link back to your website.
5. Right Balance of Content
Having right balance between promotional and regular content which inform, educate, and entertain your audience is very important. The 80/20 Rule was best rule of effective social media marketing but nowadays it doesn’t work for all but it is fine to give a try for your brand. Each company or individual has a different expectation, goals and an overall different approach to strategy. It’s important to discover and test to see what represents your goals and fits your profile.
Take the time to define your brand and goals to set yourself up for stronger social media results. Having frequent analytics check will give you an idea what content is giving you more reach so you can pass it to your content creation team and plan further!
At the end it’s all about engagement, optimisation and high-quality content. Get to know your audience and try to make engagement-driven content. Building an organic reach on is not something you can do overnight but with right practices, you will succeed.